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Mike Schultzs shop in Michigan retails it as a bass rod
Few fishermen realise that although everything appears to be directly under the boat, but it isnt
Experienced anglers eventually replace the count with feel, setting the hook the moment they sense weight on the line
That means replacing exaggerated transformation narratives with honest education, building trust through transparency, and designing communication around real-life use cases rather than idealised lifestyles
Per Crank
Tip: fish topwater lures in the early morning and evening/night time for the best results
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